Email Marketing: The Ultimate Beginner’s Guide to Boost Business Fast

Hello friends, we are back with another important and demanding topic which is very helpful in digital marketing. The topic that we read is called Email Marketing.

Email marketing is the best way to promote goods and services through email posting and sending. But it is not such easy as you think. It requires proper strategies, tricks, and art to send emails in such a way that it becomes engaging and able to bring traffic to your website.

If an email can’t be brought traffic to your website then it is useless to send emails. Many of us make some mistakes that restrict traffic to our website.

But how to find our mistakes, what is the correct way to send emails we know all these things further.

Before we proceed, let’s first define email marketing. It is another technique for promoting services, goods, thoughts, or even written material by sending emails to a targeted audience.

Also, Content is the most important part of this marketing or we can say that content is very important in digital marketing. So further, we read about every aspect of email advertising.

Definition of Email Marketing

Email marketing refers to the promotion of goods and services by a company through sending emails to potential consumers or a list of targeted consumers.

You also received many emails but not all emails are promoted but a section in the email section named as generally promotion or sponsored, here all the emails received are promoted emails.

But are surprised at how the company got the emails of the consumers. So because you unknowingly fill out such a form that requires your email address, you may fill out a newsletter, you may click on receive notification or they got your email through registration.

Email marketing is a part of the lead generation. Also if you fill out a lead form from any website then it is essential to read their privacy policy as some websites may sell your data to any other website.

After that, now understand the types and ways in which we send emails to our consumers.

Types of Email Marketing

Here are the types of emails that can be sent for email marketing:

Newsletter Emails

Newsletter Emails as stated earlier, are sent to give regular updates and notify the consumers and readers about new content, and news, to notify them about offers related to their previous purchases, and to send them newsletters.

Promotion Emails

Promotional Emails are generally sent by e-commerce websites that want to promote their new products, sales on their website, discount offers, and many more. It is an important email to drive traffic fast.

Welcome Emails

Welcome Emails are generally sent to new consumers which are generally sent with login confirmation emails. It is required to create an emotional relationship with consumers, give them a guide on what to do next, and give an introduction to the brand.

Transactional Emails

Transactional emails are sent by websites to give order confirmation, purchase details, invoices or bills of a purchase or service received along with cross-sell offers. Shipping updates also come in this type.

Re-engagement Emails

Re-engagement emails are sent to inactive consumers and subscribers who haven’t come back to your website for a long time it generally gives them new updates and new product launches with offers and discounts. This email forces them to check for offers and discounts

Seasonal Emails

Seasonal Emails are sent to consumers to aware them of a seasonal offer that comes on the occasion of a festival and on a special day like it could be the birthday of that consumer. The company also launches special products or offers on a special season it also gives the information of this to the consumers.

Examples: Amazon Great Indian Festival, Flipkart Big Billion Days, etc.

Benefits of Email Marketing

Cost Effective

Email marketing is less expensive in comparison to other options like Pay Per Click, Google Ads, Meta Ads, etc. which makes it a high-priority option to advertise ourselves through email marketing. Email Advertising helps a lot to small companies, businesses, and individuals.

Consumer Relationship

It also helps us in building connections and relationships with our consumers. We reach out to the consumer and connect with them. When you send an email with an eye-catching subject, and always talk of their benefits they surely click your ads and reach out to you. It can increase brand awareness.

Easy to Make and Quick to share

Sending emails to all is a quick and easy process. All you have to do is make an actionable subject line of the email, create different segments according to different consumers, and just send the email to the desired segment Congratulations, your Email is sent to all.

But you should take much time to bring efficiency to your work. You can take time to make the best content, subject line, and determined consumer and make segments.

Measurable Performance

You can measure your performance easily. There are many tools in the market that let you see- How many people saw your email, how many people clicked on the link, bounce rate, Average read time, return on investment and many more can be easily checked with the tools.

Measuring performance is important to check that your created emails are gone in the right way, to make changes if required, and to make policies according to the results.

Personalization

By personalization, we mean that different emails are sent to different consumers according to their needs. If a consumer purchases a pant from a website then the confirmation mail will be sent to only that consumer, not to all consumers.

It helps a lot of consumers when they require personal assistance related to them only.

Here we see that there are many benefits of email marketing. Now see its limits.

Limitations of Email Marketing

We know that email marketing has many benefits, but we should also not ignore its limitations, as ignoring them can increase the chance of mistakes.

Spam Filter

In some users’ Gmail, the spam filter is enabled, which means if your email is not sent from a reliable address or channel, it shows as spam, and your email may not be visible. Plus, your email also loses trust and belief. It is not the mistake of the brand, but their email may not be seen professionally or from a new brand.

Low Engagement

Many people may not check their email’s inbox section because there is not any reason to check inbox, they only check it when they receive any verification code for registering their account. So they also delete emails to free up their storage. At email there is low engagement because of these reasons.

Uncertain Lists

Email lists is subject to changes when an user unsubscribe the newsletter or notifications and change their email addresses. It creates problem to send email at once. It is important to update email lists daily.

Difficult to Stand Out

It is very difficult to stand out as the customer and user receives too many emails daily that it reduce the chance that consumer open your email, so subject line also matters here. Always try to write outstanding emails.

Time Consuming

Writing the best email is very time consuming process, you have to found user intent, then sent email accordingly. You have to make best subject line that can increase CTR (Call Through Rate).

Tips to Write Emails with Common Mistakes to Avoid while Email Marketing

Catchy Subject Line

Subject line should be eye catchy that users click your email by reading just reading subject line, but is should be real and never write generic or misleding subject line, as it can increase the chances of being marked as spam.

Personalized Content

Your email should contain the receiver’s name properly, as it shows that this email is only for the receiver not for everyone. It can increase Click Through Rate. But always try to avoid sending emails without receiver’s name as it also shows that your email is a spam.

Clear CTA

Always give a clear call to action button or link in your email as it guides the users to what to do next otherwise they will do nothing and leave your email. Also don’t give many CTA in one email as it also confuses users.

Short and Simple Email

Keep your email short and simple that can be easily read by the users and always write main content only. Avoid overwriting while email marketing, as it can confuse users.

Mobile- Friendly Email

Always write mobile responsive and mobile friendly email and try to avoid images that can’t fit the mobile display properly.

Now, we read all the things about email marketing in simple and easy language. We read its proper definition, its benefits and limits. We also read some tips and tricks to send quickly clickable emails and also how to write email by avoiding some common mistakes. If you have still doubts on any of the above topic, you can ask your question from us anytime. We answered you surely.