Search Engine Marketing Explained: The Key to Dominating Online Search Results

Hello, dear readers, welcome to my website. I am again with you to decode the term ‘Search Engine Marketing’. Today, we will learn what search engine marketing is, its benefits and disadvantages, tips to make your website visible and dominant on every search engine result page, and some common mistakes to avoid while doing this marketing.

First, we have to know this is also a part of digital marketing but it is a premium part means you have to pay for it. But we’ll talk about that later. Now first let’s decode the meaning of search engine and marketing separately.

A search engine is software that is designed to do many functions like indexing resources, when a user enters something to search about, the search engine finds the relevant content from its indexed resources and gives the most appropriate search results to users. Simply, its function is to handle user’s queries and show them results according to their query.

Now, Marketing is a process of promoting one’s goods and services to create brand awareness, make a particular product popular, and let consumers buy products or use services. As a businessman can’t reach consumers one by one he uses marketing.

Now let’s see the search engine result page. The search Engine Result Page is the page of the results (a list of web pages matched with a query) that a search engine shows to the user when he enters his queries. Generally, a search engine result page contains 10 results per page but we do not count sponsored results in it. Sponsored results are part of search engine marketing, which we going to read about today. So let’s move forward and see it in detail.